This shoot was created for My Matcha, a beautiful matcha brand based in Byron Bay. The project included both product photography and a relaxed lifestyle shoot with a model, capturing the simple ritual of preparing and enjoying matcha.

The brand was founded by Ruby, who built My Matcha around a genuine love for high-quality matcha and a calm, balanced lifestyle. That feeling really comes through in the brand and helped set the tone for the whole shoot.

We kept things simple, natural light, minimal styling, and a great model genuinely enjoying the matcha. Those small, authentic moments are often what make images feel the most natural.

I always enjoy working with local brands around Byron Bay. Projects like this are a great way to create imagery that reflects the relaxed lifestyle the area is known for.